MD, Head of Customer Innovation
The Royal Bank of Scotland
Speaking at: East England Roadshow - Cambridge - 22 October 2013Marcela is currently MD, Head of Customer Innovation reporting directly to the Chief Executive Officer of the Corporate Banking Division at The Royal Bank of Scotland (RBSG).
She is responsible for Customer Innovation for CBD, identifying, prioritising and mobilising key transformation programmes to ensure the bank’s relevance over time. Marcela progressed from local, to regional, to global responsibilities and has a first class track record in flow business and international customer experience, strengthened by operating and residing in different countries (assignments in Latin America, USA and UK). She joined RBS in her current role in 2010, where she has driven a large number of initiatives to promote access to cash, resource efficiency (preliminary energy) and inclusion of minorities in the supply chain.
Marcela is passionate about customer experience, innovation, international connectivity and community value.